butterfli

Creative culture for the ones who always get the reference.

Every generation has its lens. Ours is hyper-visual, hyper-online, and always scrolling.

Butterfli is a creative culture publication built for that moment. We cover film, fashion, and music in the digital world—but more importantly, we cover why it matters, how it looks, and what it makes us feel.

Screen: film, television, and visual storytelling

From coming-of-age classics to chaotic streaming drops, we break down what’s on screen and what that says about us. It’s not just what we are watching—it’s how it’s framed, styled, and received.

Scene: internet culture, subcultures, and aesthetics

The vibes, eras, and microtrends that define our scroll-obsessed generation. From soft-core revivals to TikTok-core moodboards, we decode the digital aesthetics that shape how we express ourselves.

Style: fashion, costume, and identity

We cover fashion as a narrative of self-expression. Runway recaps, red carpet look-books, and character design is derivative of the society around us. Let’s see what our closets say about us.

Sound: music, vocals, and live performance

For a generation revolted by a silent room. We choose specific albums, podcasts, and soundtracks to accompany walks, drives, and workouts—a quiet life is a pointless one.

Join us

This is a soft launch. Our first post to declare this corner of the internet our own. Here you can expect manifestos, opinionated essays, playlists, interviews, moodboards, and more. Think less algorithm-chasing, and more taste-making.

Welcome to Butterfli. Culture in full resolution.